New Year – New watch launches for Rotary

matt-ss17Last year was a pretty hard act to follow in terms of product launches for Rotary. Our diverse range of Swiss and non-Swiss watches have defined Rotary as a leading classic watch brand.

Well made men’s watches have never been more affordable and here is Matt O’Neill, Senior Product Designer at Rotary Watches, with his top picks from the new men’s ranges and why Rotary is a good place to start when building a watch collection…

What’s New then?

Well we have a great selection of watches for both gents and ladies. We analysed our launches from 2016 and decided to make key additions to Monaco, Havana, Windsor and Tradition enhancing the collections with new features and case sizes. In total we launched 29 watches.

 What are your favourites?

At Rotary we provide a wide selection of aesthetic styles for many occasions. My personal favourite, however, has to be Tradition. We launched this family at the start of last year as a 40.5mm, automatic watch which embodied the heritage of the brand. This year we are launching its younger brother in a slightly larger size of 42mm but with a key difference of being designed around a quartz movement. This larger size enables us to add Roman numerals at 12 and 6 which are facetted just like the index- take a look at the domed dial for yourself to see the detail up close! My pick would be the rose gold strap version which I think works really well with a navy blazer jacket.

What has inspired the new generation of Windsor?

The Windsor family has actually been a key part of the Rotary core collection for many years. It’s a very classic looking dress watch with an understated case size of 37mm (and 27mm for the ladies version).

While traditional designs endure the test of time, trends inevitably change and we believed that this collection was perfect for a larger design giving a more contemporary twist while maintaining the DNA of the original. The new off-set second hand at 6 o’clock balances the larger dial space perfectly.

Why did you decide to continue the Monaco collection as a chronograph?

The collection consists of many identifiable ‘families’, offering our consumer a selection of different styles. Monaco has the attributes of being a sporty dress watch with the new SS17 additions maintaining the chronograph functionality, with its contrasting highlights, in a case size of 42mm. This larger size allows us to open up the dial slightly for a cleaner appearance and it’s a great result.

 If you wanted to build a watch collection how would you go about it?

It’s rare you’ll have the money to just buy a collection so take your time and make the right choice for your lifestyle. I think every gent needs a leather strap dress watch and a stainless steel bracelet ‘everyday’ watch. These are staples for your collection. Then you can start branching out by adding gold plating and functionality to the mix. I travel a lot and find a GMT hand is very useful to show the two different time zones my mind is trying to juggle but I’ll always revert back to my automatic watches with glass case backs where you can see the magic of the complex moving parts.

There are so many watches in the world, yours will be different to mine and for me, there’s no right or wrong way.

Tell me more about the GMT that has just launched in the Havana range

The GMT function is an integral part of any globe-trotting gent. The 2017 addition comes in an attractive two-tone gold PVD execution with a rich, sunray blue dial. Set the main hour hand for your local destination and the move the arrow tipped GMT to your home time and you’re set to never confuse a 2am call home again!

Is it better to buy Classic or trend led watches?

I would always buy classic over trend led watches as I know that they will still look great when I put them on in ten years. Trends are trends and we’ve all bought a watch for a summer holiday before and never worn it again, haven’t we?! The great thing about Rotary is that we have a long and fascinating heritage which helps steer our products into pieces you will want to continue wearing long into the future.

Do you have to spend a lot of money to buy a good quality gents watch?

I think you have to spend some money, yes but probably not as much as you think. For example, our Swiss made Windsor with sapphire glass is incredible value at £149. What is important to note is that, regardless of your budget, a Rotary watch will always offer outstanding value.

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