5 minutes with Head of Design

We caught up with our Head of Design Matt to talk all things new for SS18.

All products are available online now at www.rotarywatches.com 

What’s new for SS18?

Lots! We are expanding the collection by adding some excellent new product into our established families.


Do you have any personal favourites?

I’m a big fan of the Canterbury chronograph- it’s got so much intricate detail on the dial and looks very sophisticated, particularly in the gold PVD version.

Gold Canterbury Gents Chronograph (GS05333/21)

What inspired you to redevelop the Avenger collection?

The Avenger has always been a cult favourite for Rotary lovers around the globe making this decision a no brainer! For today’s market we felt it appropriate to relaunch this retro piece in a slightly bigger case size of 38mm which works perfectly. This collection has all the distinctive features of the original but this time around we’ve upgraded the texture composition on the dial with a dual finish and added more colour options to inject a contemporary edge to this otherwise retro piece.

Two Tone Rose Gold Avenger (GB05342/05)

Why did you decide to extend the Cambridge family with a Chronograph?

We introduced the chronograph model last season and SS18 sees the launch of the leather strap models. Although a chronograph typically has sports functionality the Cambridge offers a more refined look and fits comfortably alongside the automatic flagship pieces. The detail is beautiful and very refined.

Rose Gold Gents Cambridge Chronograph (GS05257/05)

Where do you look for inspiration when designing a collection? Are you inspired by trends?

I’m inspired all the time! We’re lucky enough to be based in the heart of London which is an incredible city and creativity is part of its culture. We have so much heritage and our archive is full of importance to us as it provides a foundation to build on. We constantly monitor market demand and cater towards relevant trends by applying them in a suitable manner to our brand.


There is noticeably more colour in this collection, is this something you will continue?

We have a great collection of products and, as we increase the range size, we are able to offer various colour ways that give our valued customers more choice. For SS18 Navy is a key colour throughout the collection, whilst bold and eye-catching it remains very wearable.


If you were to choose three watches from the SS18 collection for three different occasions what would they be and why?

I like the two tone rose gold Kensington as an ideal gift. The mother of pearl dial and stone set bezel make this the perfect choice for someone special.

For me, the Avenger is my ideal everyday watch and I love the gold version. The calf leather strap allows for all day comfort and clean design accentuates the vintage look.

The sophisticated Windsor Automatic is great for a date night. The gold accents on the dial against the stainless steel case makes this a special watch, one to make a statement.

Two Tone Rose Gold Kensington (LB05277/41)

Gold Avenger Gents Quartz (GS05343/03)

White Windsor Gents Automatic (GS05315/02)


What can we expect for AW18?

Very exciting things! We are working hard and creating new timepieces from the Rotary studio for our valued customers. There will be a new addition to the Rotary collection! However, we don’t want to give too much away right now so keep an eye out on social media for some sneak peaks and watch this space!